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Huda Beauty, Anastasia Beverly Hills and Fenty Beauty Lead Most Popular Makeup Brands: Hey Goldie

Huda Beauty came in No. 1 with 77,000 US average monthly searches and 30.3 million Instagram posts.

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By: Lianna Albrizio

Associate Editor

A new study conducted by booking app Hey Goldie found that Huda Beauty is the most popular makeup brand at the moment.     The analysis included over 60 makeup brands. For each one, average Google searches for the United States and Instagram posts containing the brand’s name were counted, then dividing the sum by the years the brand has been around, in order to even out the results and discover which one is currently the most popular.   A spokesperson for Hey Goldie commented on ...

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